Small businesses, SMEs, freelancers, associations… Do you want to create a website to develop your online presence and share relevant information about your activity with your targets? Creating a showcase website is the solution!
A showcase website is an online platform that presents the activities, products, or services of a company or organization. Unlike an e-commerce site, a showcase website does not directly facilitate financial transactions, but its purpose is to promote the brand and provide useful information to visitors.
At Adstriver, our agency specialized in showcase website creation, we focus on the quality of the presentation and the website’s ergonomics to provide an optimal user experience. We design customized showcase websites tailored to each client’s needs, integrating attractive graphic elements, intuitive navigation, and clear, relevant content. Our goal is to create a showcase website that reflects the client’s brand image and captures visitors’ attention to spark their interest.
The main channels for searching information, the internet and search engines, represent an invaluable source of qualified prospects. Therefore, implementing a Search Engine Optimization (SEO) strategy is a crucial step in driving traffic to your showcase website.
For a showcase website to be effective, it must be part of a clearly defined web marketing strategy. To ensure coherence in your messaging and site attractiveness, simply transferring content from your print communication materials is not enough. You need to activate digital marketing tools – SEO, content marketing, social media, email marketing, etc. – to increase site traffic and boost your visibility.
Serving as a true sales agent, your showcase website must provide visitors with useful and relevant information through high-value content. The goal? To trigger, or even confirm, interest in your organization and convince your targets to contact you, or better yet, engage with you.
Company presentation, product and service descriptions, white papers and practical guides, quote requests and contact information, reviews and social media sharing, blog articles… As an ally of SEO, content marketing will propel your showcase website on search engines and strengthen your branding strategy with your targets.
To achieve a showcase website that is both professional and attractive, it is important to build a visual identity and brand universe that reflects who you are, then translate them into the design – or graphic identity – of your website.
Regarding ergonomics, for ease of use and high-quality output, our Web designers prioritize the WordPress interface, designed and known for highlighting various content formats with a multitude of customizable themes.
