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MARKETING

A communication agency handles internal communication to unite

employees with the company’s objectives, and external communication

to “promote the image” to the public, external partners, and suppliers.

Marketing and Communication Services: Audit, Consulting, and Positioning for a High-Impact Strategy


In an environment where competition intensifies and consumer habits evolve, it is essential for a brand to stand out with a well-thought-out marketing and communication strategy. Our audit, consulting, and positioning services provide the keys to building a strong, identifiable, and sustainable image. With our expertise, we assist in the design and implementation of strategies that meet your target audience’s expectations while enhancing your brand in the long term.

Five Reasons to Conduct a Marketing Audit:

 

  1. Evaluate the effectiveness of current strategies: An audit helps measure the performance of marketing actions, identifying what works and what needs adjustment.
  2. Optimize resources: By pinpointing ineffective areas, an audit helps allocate budgets and resources more judiciously, maximizing return on investment.
  3. Understand brand positioning: The audit analyzes how the brand is perceived by clients, providing insights to understand its position in the market and identifying differentiation strategies.
  4. Identify new opportunities: With in-depth analysis, the audit uncovers untapped market segments, emerging trends, and channels to explore.
  5. Improve communication consistency: An audit helps align messages and marketing materials to strengthen brand identity and ensure a seamless customer experience.
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PAID MEDIA

Paid Media
Prospects / Clients / Influencers

Audience creation through media buying, both Online or Offline, such as “press, TV, billboards, radio, cinema” or “online advertising, banners, affiliate marketing,” as well as through points of sale, sponsorships, or direct marketing using rented databases, etc.

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OWNED MEDIA

Own Media
Clients / Prospects / Public Opinion
CORPORATE COMMUNICATION

Creation of an audience through media controlled by the brand/business. “Owned audience” is achieved by implementing company-owned media in collaboration with the agency. Offline and online media could include the company website, advertising publications such as magazines, catalogs, and brochures.

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FREE EXPOSURES

Earned Media

The marketing audit is the essential first step to diagnose the current state of your strategy. This in-depth diagnosis analyzes your online and offline presence, advertising campaigns, website, social media, and customer feedback. Through this audit, we examine all aspects of your communication to identify strengths and areas for improvement that will help strengthen your impact.

The marketing audit allows us to answer several key questions: What is the current effectiveness of your communication efforts? What is your position compared to the competition? How can you achieve your goals more efficiently? By answering these questions, we provide you with the necessary insights to understand where to focus your efforts to maximize your visibility and customer engagement.