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MARKETING

A communication agency handles internal communication to unite

employees with the company’s objectives, and external communication

to “promote the image” to the public, external partners, and suppliers.

Marketing and Communication Services: Audit, Consulting, and Positioning for a High-Impact Strategy


In an environment where competition intensifies and consumer habits evolve, it is essential for a brand to stand out with a well-thought-out marketing and communication strategy. Our audit, consulting, and positioning services provide the keys to building a strong, identifiable, and sustainable image. With our expertise, we assist in the design and implementation of strategies that meet your target audience’s expectations while enhancing your brand in the long term.

Five Reasons to Conduct a Marketing Audit:

 

  1. Evaluate the effectiveness of current strategies: An audit helps measure the performance of marketing actions, identifying what works and what needs adjustment.
  2. Optimize resources: By pinpointing ineffective areas, an audit helps allocate budgets and resources more judiciously, maximizing return on investment.
  3. Understand brand positioning: The audit analyzes how the brand is perceived by clients, providing insights to understand its position in the market and identifying differentiation strategies.
  4. Identify new opportunities: With in-depth analysis, the audit uncovers untapped market segments, emerging trends, and channels to explore.
  5. Improve communication consistency: An audit helps align messages and marketing materials to strengthen brand identity and ensure a seamless customer experience.
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PAID MEDIA

Paid Media
Prospects / Clients / Influencers

Audience creation through media buying, both Online or Offline, such as “press, TV, billboards, radio, cinema” or “online advertising, banners, affiliate marketing,” as well as through points of sale, sponsorships, or direct marketing using rented databases, etc.

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OWNED MEDIA

Own Media
Clients / Prospects / Public Opinion
CORPORATE COMMUNICATION

Creation of an audience through media controlled by the brand/business. “Owned audience” is achieved by implementing company-owned media in collaboration with the agency. Offline and online media could include the company website, advertising publications such as magazines, catalogs, and brochures.

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FREE EXPOSURES

Earned Media
Marketing Audit: A Complete Analysis of Your Current Presence and Strategy

The marketing audit is the essential first step to diagnose the current state of your strategy. This in-depth diagnosis analyzes your online and offline presence, advertising campaigns, website, social media, and customer feedback. Through this audit, we examine all aspects of your communication to identify strengths and areas for improvement that will help strengthen your impact.

The marketing audit allows us to answer several key questions: What is the current effectiveness of your communication efforts? What is your position compared to the competition? How can you achieve your goals more efficiently? By answering these questions, we provide you with the necessary insights to understand where to focus your efforts to maximize your visibility and customer engagement.

Strategic Consulting: Tailored Recommendations to Achieve Your Goals

Our marketing and communication consulting service focuses on creating a strategic action plan based on the results of the audit. We leverage our expertise to provide specific recommendations tailored to your industry and goals. Whether it’s advice to optimize your social media presence, improve your website’s SEO, or design impactful advertising campaigns, our team guides you step by step toward a strategy that meets your needs.

Our consulting covers both short-term actions for quick results and long-term strategies to build a sustainable brand. This approach guarantees measurable return on investment and growth aligned with market trends and the expectations of your target audience.

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Brand Positioning: Assert Your Unique Identity

A strong brand positioning is essential to attract and retain a qualified audience. By taking into account the data collected during the audit and the recommendations from the strategic consulting, our team helps you define a clear, coherent, and relevant positioning that aligns with the expectations of your target market. This positioning is based on a thorough analysis of the behaviors and preferences of your potential customers, allowing us to create a brand image that fosters engagement and trust.

We work to develop a unique and attractive brand identity that aligns with your values and mission, and implement actions to ensure this identity is reflected in all your communications. This positioning strengthens your credibility, enhances your recognition, and differentiates you from your competitors.

Why Choose Our Agency for Audit, Consulting, and Positioning?

By choosing our agency for your marketing strategy, you benefit from comprehensive and tailored support.

Our marketing and communication experts have solid experience and are well-versed in best practices to maximize the impact of your brand. Through an approach based on listening, analysis, and tailored recommendations, we help you define a high-performing strategy capable of addressing the current market challenges.