What is a logotype?

A logotype is the visual representation of a brand. It can be used as a standalone symbol or combined with other graphic elements to form a logo, which is the most widely recognized type of logotype.

A logotype is used to create an image of the company, product, service, or brand. The goal of any logotype is to identify and communicate the core values of the business.

The process of creating a logotype involves researching and understanding your target audience, then choosing colors and fonts that resonate with them. After selecting these elements, we begin designing your logotype by working with shapes and lines that reflect the personality of your business while being unique enough not to be confused with other brands in your industry.