What is the role of a style guide?

A style guide is a document that specifies the visual identity of a company. It aims to ensure that all graphic elements related to the company are consistent, recognizable, and identifiable.

This includes the logo, business cards, letterheads, and other communication materials such as envelopes or stationery. It also includes color codes, typography, and other visual elements that help identify the company’s brand. The style guide is often presented as a manual or template that explains how to create these elements consistently.

The role of a style guide is to help companies define their visual identity and ensure that it remains consistent across all communication materials. This helps companies to be easily recognized by consumers.

Finally, the style guide aims to make it easier for employees creating new materials in line with the company’s brand, as they can refer to this document to ensure they follow the rules.